Children are taught to embrace life and experience different activities and hobbies like art. For most most people, art is a hobby and for those who pursue art as a vocation many find commercial success elusive. Cal State Fullerton alumni Geoff Pascual ’16 has already had some commercial success with his company Pascual Productions through which Geoff sells his pop art originals and prints online and at conventions. Earlier this year, Geoff entered the CSUF Startup Incubator where, with the help of Incubator staff and mentors, Geoff explored new avenues to promote and sell his creations, one of which is close to coming to fruition (more on this on a later date!).
Starting from a young age, Geoff was a skilled artist and received compliments from teachers and students who admired his work. “I started to see my identity as an artist form in elementary school. After getting a lot of positive feedback of my artwork from my friends, I wanted to get better. My classmates would ask me to draw them stuff and I would basically draw whatever they wanted.”
As he continued to grow and increase his skills, Geoff began to branch out and test various mediums for his art. Through a process of trial and error, he found his niche after working with water colors. While water colors are difficult to master, the challenge that it provided for Geoff only helped to make him a better artist.
“I first tried a bunch of different mediums: oil, acrylic, tattooing, markers, spray paint, sculpting, etc. and watercolor was the medium I decided to stick with. I enjoy watercolor because it’s the most difficult. You have to manipulate it to do what you want it do. Traditional art in general has a very alive feel to it,” said Pascual.
As a young artist just entering college, Geoff continued to improve his work while adding more pieces to his ever growing portfolio. With the knowledge attained from his classes, and the support of his sister, Geoff decided to follow through on the next step of his dream and began selling his artwork online. Unbeknownst to him at the time, selling his artwork online was the best move that Geoff could have made.
“I wanted to start selling my artwork online using Etsy. It prompted me to have to think of a store name, so with the help of my older sister I came up with Pascual Productions. At that time, I hadn’t intended to or even expected Pascual Productions to be where it is today, and I’m glad I stuck with it,” said Pascual.
By using the knowledge he attained from his entrepreneurship classes at CSUF, Geoff was able to make his work stand out from the competition. These tactics became invaluable as Geoff continued to build Pascual Productions so that his work reflected the lessons and ideals he was taught as a business major.
“Being a business major in and of itself sets me apart as an artist. It’s a decision I made for myself that worked for me, and I’m positive that my time in business school has contributed to the success of Pascual Productions. From inventory management to business communication situations, I see myself using the skills I learned at Fullerton every day,” said Pascual.
With his continued success online and at local conventions, Geoff was accepted into the CSUF Startup Incubator as a Resident entrepreneur. Looking back at this, Geoff felt that working with the Incubator was the most beneficial move he could have made for business.
“The Incubator has great mentors from all walks of life that I can go to for any questions I have. I would say the networking and information shared at the Incubator is very valuable. It’s opened a lot of opportunities for me in improving my business. It helps to get another person’s perspective,” said Pascual.
Currently, Geoff continues to be met with success as he continues to sell his artwork online and at conventions like Comic-Con.
“The fun part happens when I get to interact with customers and meet a bunch of artists and people in the industry. It’s also a great place to network and get your name out there. You have professionals from the comic, video game, and movie industries just walking the convention floor seeking new talent. If you haven’t been to a convention before, you really need to just experience it for yourself. I’ve meet some of my best friends at these conventions and it’s a close knit community that I’m glad to be a part of,” said Pascual.
By creating a successful business, Geoff has blazed a path for future entrepreneurs in the pop art industry at CSUF. While Geoff’s love of art started out as a hobby, Geoff’s passion and dedication in creating his own business has made him into the success he is today. In terms of those looking to start a business like Geoff, he suggests that students do anything they can to make it work: perseverance is critical. While struggle and hardships are to be expected in the initial stages, the passion and drive of a person has for their idea is much more likely to lead them to success as long as they continue to believe in themselves.
“Use the talents and skills that you’ve been given in a way that works for you. There’s a lot of wasted talent because people get stuck thinking there’s only one way of doing things. You have to make moves. If something isn’t working change it up. There’s always another way. Connect with others because you can’t do it alone. No matter where you’re going there will be people out there willing to help you if you let them.”
As Pascual Productions continues to grow, one thing is abundantly clear. Through the help and support of the CSUF Startup Incubator, anything is possible for the entrepreneurs of tomorrow.
Kevin Emery wrote this article, Travis Lindsay edited it.